Shining a Light on Luna: Our New Brand Awareness Campaign

Exciting things are happening at Luna Child & Youth Advocacy Centre! This March, we’re launching a new advertising campaign to raise awareness about Luna’s work and inspire the community to get informed and involved in supporting children, youth, and families impacted by abuse.

Running throughout the Spring, our campaign will reach Calgarians across multiple platforms:

Radio Ads: Hear Luna’s new radio ad on Virgin Radio, CJAY92, and iHeart Radio.

CTV Morning Live: Tune in on Thursday, March 13, as Luna’s CEO, Karen Orser, appears on CTV Morning Live to discuss Luna’s mission and the vital role of Child & Youth Advocacy Centres (CYACs) in our community.

Calgary Transit Ads: Spot Luna banners on Calgary Transit buses citywide from March through May — bringing our message to the streets of Calgary.

Digital Advertising: Our outreach extends online with Google ads and targeted social media campaigns on Facebook and Instagram.

This campaign is more than just visibility — it’s about starting conversations, educating the public, and highlighting the collaborative CYAC model that makes a difference in the lives of vulnerable children and youth.

If you see a Luna ad out in the community, snap a picture and tag us on social media! Together, we can amplify this message and help ensure children and families get the support they need — when they need it most.